CPM (Cost Per Thousand views)
Comparing the CPM (Cost per Thousand) of different forms of advertising reveals the value of vehicle advertising.
In the top 100 Television Markets a 30 second Prime time spot cost $17.78 per CPM
In the top 100 Newspaper Markets a one third page b/w ad cost $22.95 per CPM
In 23 Magazine Publications a 4 color, one page ad cost $9.35 per CPM.
In the top 100 Radio Markets a 60 second drive time ad cost $8.61 per CPM.
The average for all forms of Billboard ads cost $2.18 per CPM.
Vehicle Ads - $.77 per CPM!
These statistics are from the Outdoor Advertising Association of America, 2012