CPM Cost Comparison
CPM (Cost Per Thousand views) Comparing the CPM (Cost per Thousand) of different forms of advertising reveals the value of vehicle advertising. In the top 100 Television Markets a 30 second Prime time spot cost $17.78 per CPM In the top 100 Newspaper Markets a one third page b/w ad cost $22.95 per CPM In 23 Magazine Publications a 4 color, one page ad cost $9.35 per CPM. In the top 100 Radio...
Street Blimps grab attention.
We recently out TruckSkins on a street blimp for 1-800-LAW-FIRM in Detroit. These make great rolling billboards. This is a great medium for special events. In this case the World Series in Detroit.
Got Delivery Trucks?
This holiday season we are all trying to find better, more cost effective ways to market and advertise. Remember- sometimes the best “vehicle” for your marketing is… your delivery vehicle. How many hours do you spend driving in your car, sitting at stop lights staring at the rear end of a car or truck? You are a captive audience and your eyes are searching for something to look...
Christmas is coming, oh yes it is.
While the winds of Fall are getting colder our thoughts start focusing on the upcoming holiday season. It’s not too early to start your marketing for those holiday dollars. Because for most of us money is tight this year, your offerings need to be just that more enticing. Make sure you are using every bit of your advertising opportunities to get those customers into your store. Window...
Who are you again?
The “Rule of Seven” is a classic marketing concept that still holds true today. The rule is that your prospect needs to see or hear your message at least seven times before they will make a purchase. That being said your message needs to be out in the community as much as possible. The reasons behind this theory are many but what it important to take away from it is that repetition and consistency...
F.A.Q.'s TruckSkin® Graphics
Frequently Asked Questions about TruckSkin… TruckSkin (Photo credit: TruckSkin) Q. What is a TruckSkin®? A. TruckSkin® is a revolutionary vinyl covering that perfectly fits on the sides and back of any van body, changing the body into a billboard. The skins are easy to change, inexpensive, and efficient. These high resolution, seamless graphics display your message without the peeling,...
Article 14- Keep it Fresh
The key to keeping your business on your customers mind is it to keep grabbing their attention. How long have you had the same ad on your vehicle? 2-3-4 years? Give your marketing new life by changing up your vehicle advertising with TruckSkin. Change your emphasis to a different product with recent photos and logos. If you keep the same look for years and your customers have seen it over and...
Don't Go Naked Outside...
Do you have a big blank side of your store or warehouse that faces the street? Why not turn that empty space into a billboard? With outdoor vinyl graphics you can easily turn any outside wall space into a billboard that can be seen by anyone passing by your location. Don’t just rely on your store sign to catch your customer’s eye, make sure they can’t miss you from any angle! Outdoor vinyl...
Window Tint with a Twist
Car tint is a great way to cool down your car during the hot summer months but why not get more from your car windows? View-thru car window graphics work just like tint, yet it is a perfect advertising medium. This versatile window film blocks up to 50% of the suns rays yet you can see out clearly from the inside of your vehicle. You can use your back and rear side windows to advertise your...
Watch Your Back!
Looking for more cost effective ways to market your business? Most of us spend hours driving, sitting at stoplights staring at the back of someone else’s car or truck. This makes us a captive audience staring right at the perfect ad space. So why not take advantage of this and put your advertising right in front of this captive audience? The back of your vehicle is a blank canvas in which you can...
Check out our latest on Pinterest- http://pinterest.com/truckskin/ Find more at our website- http://www.truckskin.com
Walls That Rock!
Want to have a beautiful showroom in a rainforest? How about in the Grand Canyon? Tired of plain, boring walls in your showroom? There is a way you can take your customers anywhere in the world just by walking from room to room. Custom wall graphics are a perfect solution that is both dramatic and affordable and ads a new dimension to your showroom. Transport your customers into a unique...
Advertise BIG- Use your car!
Advertise BIG…use your trucks! In the business world we are all trying to find better, more cost effective ways to market and advertise. Sometimes the best vehicle for your marketing may be just that-your vehicle. How many hours do we spend driving in our cars, sitting at stoplights staring at the rear end of someone else’s car or truck? You are a captive audience and your eyes are looking for...
Car Wraps: Shout it, Don’t Scream it.
When planning your design for your car wrap or truck graphics you want to get your message across in a clear and concise way. People tend to want to put a ton of information on their vehicle so they get the most info out to the public. Remember, most people will just have a few seconds to a minute to read and take in your message. Don’t overwhelm them with anything and everything you can think...
Car Wrap for less!
Wraps for the smaller budget… So you have decided to take advantage of the great marketing potential of a vehicle wrap, but really don’t have the funds for it in your budget to do it. Don’t give up! You can still take advantage of all the exposure a wrap gives you for a lot less by doing a partial wrap. You can wrap just an area of your car to get your message out. Wrap your trunk or tailgate to...
Check out our latest Article in Furniture World →
How far does your advertising dollar go?
Thinking about putting graphics on your trucks? Worried about the cost? The investment you make in vehicle graphics goes farther than any other typical advertising medium. Think about it… Newspaper ads… if the customer happens to notice it, how long do they focus on it? Seconds? Typical run = 1 week. Local Radio ad…what station? Do all your customers listen to the same station? What time...
Just wrapped this van for Quantum Sails up in Traverse City, MI. According to...– TruckSkin http://bit.ly/M7JlXv TruckSkin
Thanks for the mention! Erik5kauah5 http://t.co/JMTB2iz7 This is our latest...– TruckSkin http://bit.ly/PqxwNf TruckSkin
Looking for a way to spruce up your store or home? Take a look at custom floor...– TruckSkin http://bit.ly/KYiwyM TruckSkin
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Strategic Parking is the Key!
So you have your graphics on your truck, and it looks awesome. So why are you parking it tucked back behind your store? Park strategically! Use your truck for more then just deliveries. When it’s not being driven, park your truck out at the road so it can easily be seen by customers who are looking for your store. Your truck is not just a tool, it’s a huge billboard for your store, don’t forget...
Head's Up!....Look down
Don’t forget you floors…. Looking for an inexpensive way to liven up your showroom? Take a look at your floors. What color are they? Are they bright and clean or worn and stained? Do you have dull pathways through the store? Floor graphics are a great way to brighten up your walkways. These can be used to guide people through the store to certain products, and to add visual interest to your store,...
When is it big enough?
In the advertising world you want your message to clear and specific. You can have the greatest ad in the world but if your audience can’t see it, it isn’t doing its job. So how do you know how big your lettering on your store, truck or windows should be? Here is a guide to help you determine exactly that. Letter Height Maximum Impact Distance Maximum Readable...
Thanks to Cole’s Furniture in Penn Yan, NY! Their truck now looks awesome....– TruckSkin http://bit.ly/N1Uvqu TruckSkin
New installation for Cole’s Furniture in Penn Yan, NY today. What a great...– TruckSkin http://bit.ly/N1Useq TruckSkin
so well put http://t.co/QoQhK7Y4 This is our latest on Twitter!– TruckSkin http://bit.ly/O4qNps TruckSkin
Just passed a TruckSkin on the road in PA. We love to see our work out on the...– TruckSkin http://bit.ly/LXn3Up TruckSkin
Just installed TruckSkin’s for Anita’s Restaurant in Vienna, VA....– TruckSkin http://bit.ly/N01js8 TruckSkin
Just installed fresh TruckSkin’s and DoorSkin for Wickford Appliance in...– TruckSkin http://bit.ly/LjTqvF TruckSkin
Wickford Appliance in Pawtucket, RI. Great store! http://t.co/Ot6SjcpU This is...– TruckSkin http://bit.ly/MDBIWO TruckSkin
I posted 12 photos on Facebook in the album “” http://t.co/ZdYx8VHZ...– TruckSkin http://bit.ly/KFU1Gi TruckSkin
New Hampshire my kind of state, No sales tax, and liquor stores at the rest...– TruckSkin http://bit.ly/KFSd05 TruckSkin
Image is Everything…Does your truck look like this? http://t.co/pEJCohHw...– TruckSkin http://bit.ly/M5YA2x TruckSkin
When is it big enough? - In the advertising world you want your message to clear...– TruckSkin http://bit.ly/MQeiuW TruckSkin
When is it big enough? Read more at Furniture World...– TruckSkin http://bit.ly/MSsF3x TruckSkin
When is it big enough?
In the advertising world you want your message to clear and specific. You can have the greatest ad in the world but if your audience can’t see it, it isn’t doing its job. So how do you know how big your lettering on your store, truck or windows should be? Here is a guide to help you determine exactly that. Lettering Guide Make sure your advertising is paying off. If it isn’t clearly visible...
I posted a new photo to Facebook http://t.co/5LHjbWTI This is our latest on...– TruckSkin http://bit.ly/KXcdfW TruckSkin
See thru window graphics
We create any custom see thru window graphics! TruckSkin® offers both temporary and permanent window graphics using a variety of media. Our transparent (view-thru) or opaque static cling and low-tack graphics are well suited for support of promotions in any venue and can be easily applied and removed by store personnel. Perforated window graphics offer a one-way view of vibrant imagery while...
The TruckSkin van is on the move! Heading to NYC, then RI and VA…! See us,...– TruckSkin http://bit.ly/LDG3u3 TruckSkin
Thanks for the mention! pbasicsbenches http://t.co/s1GbpQk0 This is our latest...– TruckSkin http://bit.ly/Ms0Dfc TruckSkin
Image is Everything!
Your delivery truck is a dual-purpose investment. You should always keep in mind that It not only delivers goods but it also delivers your message. Take a step back and look at your truck as your customers see it. Does it have any identifying graphics? If so, are they old and faded, are the letters peeling off? Do your delivery personnel look professional? Would you feel comfortable letting them...
check out our paddle quest page 50 State Paddle Boarding Quest ~ SUP the USA...– TruckSkin http://bit.ly/LoVYwr TruckSkin